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Tuesday, 3 May 2011

Looking back at the preliminary task, what do you think you have learnt from the progression from it to the full task?

Looking back at the Preliminary task, it has taught us alot about filming and the use of camera work etc. At the beginning of the preliminary task we were taught how to use the camera's and how to film in a way that would help us obtain a good mark for our media product. One of the skills we learnt was the 180 degree rule, whereby the camera must not step over the 180 degree mark, otherwise the sense of the shot would be gone as it would look like a person has switched sides, when infact they have been stood in the same place. Our preliminary task was a sort of practice to our main task so we could get use to using the equipment, and also learn how to create a piece of a film. Our preliminary task did not show our full potenial and was not very good. There were continuity errors in our original filming and the bits of film we managed to use did not really go together, as the diologue in the clip didn't fit, and did not really make sense. We learned from these mistakes and were able to make sure this would not happen in our main task. Our preliminary task also reflected on the lack of editing skills we had, so we knew we would have to further improve these when it came to editing our main task. An example of this was using jump cuts and being able to even them out and put them in the right places. We had a little trouble with this when editing our main task; as the main protagonist is walking down a long path, there is jumpcuts. These jumpcuts had to be redone and experimented with as sometimes they didn't really flow together. This meant we had to really think about how we were going to obtain these and make them look good and allow them to flow together so we could create a good piece of film.
Some extra knowledge that we have learned post making the preliminary film are that we learned how to use the equipment properly and knew what rules to follow when trying to make a piece of film.
What have you learnt about technologies from the process of constructing this product?

During the Entirety of creating this product we have learned several new things about technology, and its uses.

Camera: We have learned how to film effectively using a digital camcorder that saves on to a SDHC memory card, and we found that this had many advantages over the conventional film roll based Video Cameras. For example there were some shots that we filmed and decided were not suitable for use in our final piece so we just deleted them off the card. This had several advantages, as we found that because we could delete the poor quality clips we had more space available on the card to re-film and get better quality footage. The other advantage with having A memory Card is backups of the footage can easily be made making sure that important parts of the film are not lost. We learned how to make a good piece of film with a camcorder, as we leaned different shots that would be good to involve and include in our film.

Editing: For editing our video we used a Mac Pro and the software we used was was Final Cut Pro which is industry standard software. At first it was difficult to Use the editing suite as the majority of our group had never used a mac before. However this was not a problem as we quickly learned and became confident using the Macs and Final cut pro.We learned that we could add effects such as Bad TV. Bad film, add effected texts and change parts of clips that we would not have been able to do if we ware using software such as Windows Movie Maker. We also learned how to add and change other effects such a the lighting and contrast. When editing our media product we changed the lighting in the film and made it seem darker than it actually was at the time that we filmed it. We could also change the colour of the film. An example of this is toward the end of our main task, where the main protagonist is lay in the tunnel. We changed the colour of the film to try and represent death well and add mystery to the film. We felt that changing this scene into black and white would help us to portray a sort of miserable feeling as the mian protagonist lays dead.
Through the use of the macs and final cut pro this has helped make our film opening look more authentic rather than just your average home movie.

We also used the technology of photoshop to produce a poster that we could potentially use if we were to distribute our media product. Considering a few members in our group were new to this technology, we all worked together and now fully understand many of the basic features of photoshop.

How did you attract/address your audience?

During the making of our opening sequence, we considered a number of techniques which would be used effectively to define the chosen genre and grab the full attention of our audience. To start, our audience consists of both genders, varying from the ages of 15 to 25.
The main protagonist in our media production is female and around the same age as the main intended audience. Therefore, the audience are able to relate to the protagonist and makes them feel more involved in the film, as they would relate/warm significantly more towards a person of their own age rather than if the protagonist was an old man for example. Our media product would also make the audience feel connected to the female in the film. This is because she is a young female walking alone in an area of forest. She is instantly seen as very vulnerable, and as she has her hood up there is an element of mystery, which leaves the audience interested and wanting to know who she is and what significance she has in the film.
As our chosen film genre was thriller, we had to use certain techniques to make it represent the thriller genre so it would be easier to attract our intended audience. To do this we used various techniques involving our camerawork, mise en scene and editing.
Our camera work was mainly hand held, as this adds to the scary nature of the film, that we were trying to portray. It also helped us to show that the film had a stalker theme.
We placed our film in a forest as we felt it gave the effect of lonliness and vulnerability to the protagonist. It is also a typical place where someone can be murdered etc, as it is in a secluded area. We also chose to film in a tunnel, because it's a very desolate area that not many people would go by therefore a typical place to dump a body, that wont be found easily.
While editing we put alot of jumpcuts in to show the jumpiness of the film and it also added to the scary nature of the film. We also put in cross dissolves so our media product would flow nicely together.
The title of our film is 'Berore I Wake'. We felt that this title would attract our audience as the title of the film doesn't really give anything away to the audience. We felt that as there is an element of mystery to the title, this may attract an audience as they will want to find out about the film.
We also decided to take in consideration how we would distribute/advertise our product, by thinking what techniques would be good to advertise our product and would be used by more popular distribution companies. We then decided to create a poster for our media product.

Who would be the audience for your media product?

The audience for our media product would be prodominantly young people, but may also appeal to people of an older age also. The young people we list would most likely be from around 15 to 25. As our film is a thriller, it would attract many people and we would be aiming for hopefully a mass audience and not just a niche market. There is no particular gender or ethnicity that we aim for our audience to be, but think it would appeal to all genders and ethnicities. We feel it would appeal to males as it is a thriller and the male audience would be attracted to this sort of film, as it isn't a chick flick, romance comedy etc. We also feel it would appeal to the female audience, as the main protagonist in our film is a female. The female audience would be more likely to warm to her than they would if our main protagonist was a male. As the main protagonist is a female, and is walking in a forest alone, she is automatically vulnerable and almost gives off a 'damsell in distress' sort of feel which would attract a female audience. We have not tried to appeal to a particular social class, but feel like this would appeal to both as we haven;t represented class in the film. We have not represented working class people in this film or middle class etc.